The Difference Between the Concept of a Company Mission Statement

Multiple Choice

The difference between the concept of a company mission statement and the concept of a strategic vision is that

A) a mission statement typically concerns a company's present business scope ("who we are and what we do") ,whereas the principal concern of a strategic vision is with the company's future business scope (long-term direction and future product-customer-market-technology focus) .
B) the mission is to make a profit,whereas a strategic vision concerns how to attract customers.
C) a mission statement deals with what to accomplish on behalf of shareholders and a strategic vision concerns what to accomplish on behalf of customers.
D) a mission statement concerns what to do to achieve short-run objectives and a strategic vision concerns what to do to achieve long-run performance targets.
E) a mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there."