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A Balanced Scorecard for Measuring Company Performance

Question 50

Multiple Choice

A balanced scorecard for measuring company performance


A) entails putting equal emphasis on financial and strategic objectives.
B) entails striking a balance between financial objectives and strategic objectives.
C) balances the drive for profits with social responsibility obligations.
D) prevents the drive for achieving strategic objectives from overwhelming the pursuit of financial objectives.
E) entails creating a set of financial objectives balanced among profitability measures and liquidity measures.

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