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Your Department Manager Asks You to Use Your Company's Electronic

Question 31

Multiple Choice

Your department manager asks you to use your company's electronic database to send an online sales message, but to filter out customers and contacts who have not "opted in" (given permission) to receive such messages. What is the most likely reason she has asked you to do this?


A) Doing so will increase the "open rate" of the message.
B) Most e-mail users enjoy receiving unsolicited advertisements in their in-boxes.
C) Today's customers appreciate remaining anonymous "anybodys."
D) Most online customers want to receive ads only from one or two favourite companies.

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