Marie Callender Has Developed a New Brand of Frozen Dinners

Multiple Choice

Marie Callender has developed a new brand of frozen dinners to compete with the well-established brands. It probably should use a marketing mix of:

A) exclusive distribution, skimming pricing, and persuasive advertising.
B) intensive distribution, introductory price dealing, selective demand advertising, and a combined "push" and "pull" policy.
C) intensive distribution, price cutting, reminder advertising, and a "pull" policy.
D) selective distribution, penetration pricing, pioneering advertising, and a "push" policy.
E) selective distribution, skimming pricing, selective demand advertising, and a "push" policy.