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    Basic Marketing Study Set 1
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    Exam 10: Place and Development of Channel Systems
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    Direct-To-Customer Channels Are Rarely Used in Business Markets Because They
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Direct-To-Customer Channels Are Rarely Used in Business Markets Because They

Question 146

Question 146

True/False

Direct-to-customer channels are rarely used in business markets because they are much more expensive and less efficient than using intermediaries.

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