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A Disadvantage of Direct-To-Customer Channels Is That They

Question 89

Multiple Choice

A disadvantage of direct-to-customer channels is that they


A) are not suitable when the number of transactions is small or when orders are large.
B) are illegal in business and organizational markets.
C) make it more difficult to serve buyers who want to lease rather than buy products.
D) require the producer to coordinate with many retailers.
E) None of these is a disadvantage of direct-to-customer channels.

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