A Publisher of Photography Books Finds That It Is Cost-Effective

Multiple Choice

A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows

A) why discrepancies of quantity occur.
B) why both discrepancies of quantity and assortment occur.
C) neither discrepancies of assortment or quantity.
D) why discrepancies of assortment occur.
E) multichannel distribution.