A Good "Channel Captain" Knows That

Multiple Choice

A good "channel captain" knows that:

A) direct-to-customer channels usually cost less and perform more efficiently than indirect channels.
B) marketing functions can be shifted and shared within a channel-but they cannot be completely eliminated.
C) a traditional channel system works best.
D) some marketing functions can usually be completely eliminated by using short channels instead of long channels.
E) None of these alternatives is correct.