A Computer Manufacturer Runs Training Programs for Its "Cooperating" Retailers

Multiple Choice

A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts, point-of-purchase materials, and sales manuals. This is an example of:

A) an administered channel system.
B) a contractual channel system.
C) a traditional channel system.
D) a vertically integrated corporate channel system.
E) a franchising system.