Multiple Choice
Producers often have to use "multichannel distribution":
A) because they want to sell both direct with a website and indirectly through intermediaries.
B) because big retail chains want to deal directly with producers.
C) because competitors use a variety of channels.
D) because present channel members are doing a poor job.
E) All of these are valid reasons for producers to use multichannel distribution.
Correct Answer:

Verified
Correct Answer:
Verified
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