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    Basic Marketing Study Set 1
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    Exam 10: Place and Development of Channel Systems
  5. Question
    In International Markets, a Firm Can Sell Its Management and Marketing
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In International Markets, a Firm Can Sell Its Management and Marketing

Question 258

Question 258

Multiple Choice

In international markets, a firm can sell its management and marketing know-how while letting locals own the production and distribution facilities by using


A) licensing.
B) exporting.
C) joint venturing.
D) management contracting.
E) direct investment.

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