Regarding Product Life Cycles, Good Marketing Managers Know That

Multiple Choice

Regarding product life cycles, good marketing managers know that:

A) all new brands start off in the market introduction stage.
B) product life cycles can be extended through product modifications.
C) a product must pass through all the product life cycle stages.
D) no strategy planning is needed during the sales decline stage.
E) a firm should use penetration pricing during market introduction, especially if the cycle is expected to move slowly.