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    Basic Marketing Study Set 1
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    Exam 9: Product Management and New-Product Development
  5. Question
    According to the Text, a "New Product" Is One That
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According to the Text, a "New Product" Is One That

Question 229

Question 229

Multiple Choice

According to the text, a "new product" is one that is:


A) physically changed.
B) unique.
C) new in any way for the company concerned.
D) completely new physically and conceptually.
E) None of these is a good answer.

Correct Answer:

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