Multiple Choice
Which of the following is likely to be part of a situation analysis?
A) A marketing analyst looks up data in Advertising Age magazine about expenditures in the firm's market.
B) A marketing researcher asks a trade association for one of its reports.
C) A marketing manager searches a library directory resource like ipl2.
D) All of these are good choices.
Correct Answer:
Verified
Correct Answer:
Verified
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