Regarding International Marketing Research

Multiple Choice

Regarding international marketing research:

A) If a firm is well established internationally, there is nothing to be gained from working with local market research firms in the countries of interest.
B) It is impossible to coordinate similar marketing research efforts under way in several countries due to language and cultural differences.
C) Accurate data (both primary and secondary data) may be hard to find in international markets.
D) It is impossible to standardize the elements of an international marketing information system.
E) None of these alternatives is true.