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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    A Segmenter Is More Likely Than a Combiner to Really
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A Segmenter Is More Likely Than a Combiner to Really

Question 165

Question 165

True/False

A segmenter is more likely than a combiner to really satisfy a target market and build such a close relationship with customers that it faces no real competition.

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