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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    Compared to a Product-Market, a Generic Market
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Compared to a Product-Market, a Generic Market

Question 164

Question 164

Multiple Choice

Compared to a product-market, a generic market:


A) Is more narrowly defined.
B) Has sellers offering a more diverse set of products.
C) Can never help marketers identify opportunities.
D) None of these is a good answer.

Correct Answer:

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