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    Essentials of Marketing Study Set 3
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    Exam 6: Focusing Marketing Strategy With Segmentation and Positioning
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    A Generic Market Description Should NOT Include Any
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A Generic Market Description Should NOT Include Any

Question 153

Question 153

Multiple Choice

A generic market description should NOT include any:


A) customer needs.
B) geographic area.
C) product type.
D) customer types.
E) all of these should be included in a generic market description.

Correct Answer:

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