Given Its Interest in the Broad Product-Market for "Ready-To-Eat, Health-Conscious

Multiple Choice

Given its interest in the broad product-market for "ready-to-eat, health-conscious snack foods," which of the following should the GoodHealth Foods Co. do FIRST?

A) Develop a plan for getting support from intermediaries.
B) Develop each of the four Ps at the same time.
C) Segment the product-market to try to identify homogeneous submarkets and select an attractive target market.
D) Determine whether to compete on a price basis.
E) Decide what low-fat product or products it will offer.