Regarding Segmenting, as Opposed to Combining

Multiple Choice

Regarding segmenting, as opposed to combining:

A) Segmenting is usually a riskier approach than combining.
B) Segmenters try to satisfy consumers "very well" instead of "pretty well."
C) Segmenting limits a firm to smaller sales potential and lower profits.
D) A segmenter with limited resources may have to use the multiple target market approach instead of the single target market approach.
E) All of these alternatives are true.