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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
  5. Question
    _____ Refers to How Customers Think About Proposed or Present
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_____ Refers to How Customers Think About Proposed or Present

Question 259

Question 259

Multiple Choice

_____ refers to how customers think about proposed or present brands in a market.


A) Differentiating
B) CRM
C) Clustering
D) Positioning
E) Dimensioning

Correct Answer:

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