A Marketing Manager May Ethically and Actively Seek Information About

Multiple Choice

A marketing manager may ethically and actively seek information about current or potential competitors by

A) searching a firm's public website.
B) waiting at a landfill for competitors' trash to find copies of confidential company reports.
C) using computer "hackers" to break into a competitor's computer network.
D) hiring people from competing firms and then asking them confidential information about the competitor.
E) spying on competitors to obtain trade secrets.