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    Essentials of Marketing Study Set 3
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    Exam 5: Evaluating Opportunities in the Changing Market Environment
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    Product-Market Screening Criteria Should Be
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Product-Market Screening Criteria Should Be

Question 243

Question 243

Multiple Choice

Product-market screening criteria should be:


A) quantitative.
B) qualitative.
C) realistic and achievable.
D) all of these are correct.

Correct Answer:

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