Multiple Choice
A forecast of target market potential:
A) Is an estimate of the expected conditions in the national economy.
B) Is an estimate of what an individual firm expects to sell to a market segment.
C) Is an estimate of what a whole market segment might buy.
D) Is an estimate of the expected conditions in an industry.
E) None of these alternatives is correct.
Correct Answer:
Verified
Correct Answer:
Verified
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