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Sales and Marketing Management Magazine's "Buying Power Index" Is Based

Question 71

Multiple Choice

Sales and Marketing Management magazine's "Buying Power Index" is based on:


A) each market's share of the total U.S. population.
B) each market's share of the total income in the United States.
C) each market's share of the total retail sales in the United States.
D) All of these alternatives are correct.

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