Which of the Following Illustrates the Use of Information Systems

Multiple Choice

Which of the following illustrates the use of information systems to focus on market niche?

A) A hot tub dealer's use of information systems to determine which models and options its customers are most likely to buy
B) A shoe manufacturer's use of information systems in selling custom, made-to-order shoes directly to customers
C) A PC manufacturer's use of information systems to facilitate direct access from suppliers to production schedules
D) A grocery store chain's use of information systems to produce products and services at a lower price than competitors
E) An airline's use of information systems to analyze detailed data on customers to determine each customer's profitability