A California-Based Software Company Has Just Started a Joint Venture

Multiple Choice

A California-based software company has just started a joint venture with a Japanese company in Tokyo. Doug, a U.S. expatriate, is the new general manager of the joint-venture. He is very excited about his foreign assignment in Japan. However, Doug has quickly become frustrated with the lack of assertiveness of his Japanese managers and employees. He feels things are not accomplished fast enough. What should Doug do?

A) Confront his Japanese managers and employees about their lack of assertiveness.
B) Train his Japanese managers and employees on how to become more assertive.
C) Reward his Japanese managers and employees for being assertive.
D) Make an effort to better understand the Japanese culture.
E) Make an effort to speak with his managers and employees in Japanese more often.