Multiple Choice
The ___________ concept suggests that the customer desires a product offering that is highly tailored to the customer's exact preferences.
A) market demassification
B) relationship marketing
C) customized customer
D) niche marketing
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: World trade has grown at an average
Q2: Widespread reductions in economic regulation of U.S.transportation
Q3: A broker is a type of intermediary
Q4: A stock-keeping unit (SKU)refers to a line
Q6: Approximately _ percent of U.S.families with children
Q7: Stockouts refer to a situation in which
Q8: Logistics clearly contributes to _ and _
Q9: Which concept refers to the storage of
Q10: The sorting function takes place between retailers
Q11: In mass logistics,groups of customers with similar