Multiple Choice
What is the effect of a fear-arousing communication?
A) Fear renders a communication ineffective.
B) Generally, the more frightened people are, the more they respond.
C) Evoking a low level of fear is effective, but producing a high level of fear is not.
D) Fear appeals are effective with women but boomerang with men.
Correct Answer:
Verified
Correct Answer:
Verified
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