Bryan,an American,works for a Company That Manufactures Electronics

Multiple Choice

Bryan,an American,works for a company that manufactures electronics.His managers select him for an assignment to lead the launch of a new product line in Japan.Which of the following topics will be the most important in training to prepare him for the assignment?

A) the advantages of U.S.culture
B) marketing skills
C) details about the new product line
D) what to expect from Japanese culture
E) how to determine the purchasing power of his salary in Japan