Jonathan Is a Part of the HR Department in an Advertising

Multiple Choice

Jonathan is a part of the HR department in an advertising firm that has recently brought in employees specializing in analysis of large volumes of data about consumer behavior.The manager to whom these analysts report does not share their knowledge of quantitative methods,but wants them to develop recommendations for better decision making.Jonathan is supporting the department by developing a form the manager will follow in measuring the analysts' performance.What kinds of performance measures should Jonathan focus on?

A) The form should measure outcomes,such as timely and useful recommendations,because the manager will not be able to evaluate specific technical behaviors.
B) The form should measure specific technical behaviors,because the methods used by the analysts will determine the usefulness of their recommendations.
C) The form should measure both outcomes and behaviors,because both are essential to success in the job.
D) The form should measure personal traits,such as getting along with others,because Jonathan and the manager don't understand the technical requirements.
E) The form should ask broad questions,so the manager can discuss whatever they think is important.