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  3. Study Set
    Principles of Information Systems
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    Exam 9: Enterprise Systems
  5. Question
    In a Customer Relationship Management (CRM) System, the Ability to Track
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In a Customer Relationship Management (CRM) System, the Ability to Track

Question 41

Question 41

Short Answer

In a customer relationship management (CRM) system, the ability to track data on individual customers and sales leads and then access that data from any part of an organization is known as _____.

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