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    Entrepreneurship and Small Business Management Study Set 2
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    Exam 21: Franchising, Licensing, and Harvesting: Cashing in Your Brand
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    Once You Have Established Your Brand, You Can Develop New
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Once You Have Established Your Brand, You Can Develop New

Question 42

Question 42

Multiple Choice

Once you have established your brand, you can develop new products and use the brand to promote it. This marketing strategy is called ________.


A) Line extension
B) Brand
C) Line quality
D) Line promotion
E) Set expansion

Correct Answer:

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