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  3. Study Set
    Entrepreneurship and Small Business Management Study Set 2
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    Exam 21: Franchising, Licensing, and Harvesting: Cashing in Your Brand
  5. Question
    Line Extension Can Work If the Brand Is Strong and the New
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Line Extension Can Work If the Brand Is Strong and the New

Question 11

Question 11

True/False

Line extension can work if the brand is strong and the new product is not completely dissimilar to the original.

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