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  3. Study Set
    Entrepreneurship and Small Business Management Study Set 2
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    Exam 21: Franchising, Licensing, and Harvesting: Cashing in Your Brand
  5. Question
    The Franchisor Owns the Restaurant and Agrees to Market the Food
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The Franchisor Owns the Restaurant and Agrees to Market the Food

Question 36

Question 36

True/False

The franchisor owns the restaurant and agrees to market the food under the McDonalds name and trademark in the exact fashion developed by Kroc.

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