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    Entrepreneurship and Small Business Management Study Set 2
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    Exam 7: Developing the Right Marketing Mix and Plan
  5. Question
    ________ Is Free (Non-Purchased) Mention of Your Business or Brand
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________ Is Free (Non-Purchased) Mention of Your Business or Brand

Question 19

Question 19

Multiple Choice

________ is free (non-purchased) mention of your business or brand in newspapers, magazines, radio or TV.


A) Advertising
B) Publicity
C) Product marketing
D) Promotion

Correct Answer:

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