Multiple Choice
An entrepreneur's market is ________.
A) The building where his or her business is located
B) A three-square-block area surrounding his or her location
C) His or her business's promotional activities
D) The group of people who are current and possible future customers
E) All of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q23: Secret shoppers are part of the tracking
Q24: In doing secondary research, there are several
Q25: Marketing is an isolated business function.
Q26: Research carried out indirectly through other existing
Q27: A market is identified by attitudinal, behavioral,
Q29: The methods to use for industry research
Q30: _ ask(s) people directly through interviews or
Q31: Marketing is the business function that identifies
Q32: What is a focus group?<br>A) A method
Q33: Consumers who have a similar response to