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    Exam 6: Exploring Your Market
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    Dividing a Population on the Basis of Age, Gender, Income
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Dividing a Population on the Basis of Age, Gender, Income

Question 15

Question 15

Multiple Choice

Dividing a population on the basis of age, gender, income, or education is ________.


A) Demographics
B) Marketing statistics
C) Behavioral data
D) Psychographics
E) Geographics

Correct Answer:

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