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    Entrepreneurship Starting
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    Exam 5: Developing the Right Marketing Mix and Plan
  5. Question
    ________ Is Free (Non-Purchased) Mention of Your Business or Brand
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________ Is Free (Non-Purchased) Mention of Your Business or Brand

Question 20

Question 20

Multiple Choice

________ is free (non-purchased) mention of your business or brand in newspapers, magazines, radio or TV.


A) Publicity
B) Advertising
C) Promotion
D) Product marketing

Correct Answer:

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