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    Exam 4: Exploring Your Market
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    A ________ Identifies Distinctively the Goods or Services of One
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A ________ Identifies Distinctively the Goods or Services of One

Question 37

Question 37

Multiple Choice

A ________ identifies distinctively the goods or services of one organization from others through a design, symbol, name, term or other distinguishing features.


A) product
B) brand
C) strategy
D) positioning

Correct Answer:

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