When Evaluating Existing Buildings, Retailers

Multiple Choice

When evaluating existing buildings, retailers:

A) need to find the lowest cost per square foot possible due to the need for maximum display space.
B) should locate in store space previously occupied by a similar type of business.
C) should recognize that the store's appearance and layout create an image for the customers of the business.
D) can discount the interior appearance of the building if it has a strong exterior appeal.