When Formulating a Marketing Strategy, Small Companies Usually Are Most

Multiple Choice

When formulating a marketing strategy, small companies usually are most successful when they:

A) try to be "everything to everybody."
B) focus on a particular market niche where they can excel at meeting customers' needs and wants.
C) compete with their larger rivals on the basis on price.
D) discover what the market leader is doing and pursue a "me-too" strategy that imitates the leader.