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Proving That a Profitable Market Exists Involves

Question 71

Multiple Choice

Proving that a profitable market exists involves:


A) proving that customers in the marketplace need or want the good or service and are willing to pay for it.
B) documenting claims about market size and growth rates with as much factual information as possible.
C) making claims such as "This market is so big that if we get just 1 percent of it, we'll be profitable within 6 months."
D) A and B only

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