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    Essentials of Entrepreneurship Study Set 2
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    Exam 3: Designing a Competitive Business Model and Building a Solid Strategic Plan
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    A Cost-Leadership Strategy
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A Cost-Leadership Strategy

Question 79

Question 79

Multiple Choice

A cost-leadership strategy:


A) enables companies to concentrate on a niche within the overall market.
B) is built on differences among market segments.
C) works best when buyers' primary purchase criterion is price.
D) All of the above

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