Multiple Choice
The ________ is the percentage of visitors to the site who actually make a purchase and the average is about ________ percent.
A) conversion rate; 1.28
B) bounce back rate; 3.21
C) conversion rate; 2.55
D) cost per acquisition; 3.29
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q15: The amount of time the average person
Q17: Mashups, blogs, social networking, RSS feeds, wikis
Q21: One survey reports that _ percent of
Q23: Intrusion detection software scan computer drives for
Q55: The Web typically lacks the ability to
Q65: Click-through rate measures the proportion of people
Q78: The percentage of shoppers who place at
Q84: Identify and briefly explain five of the
Q105: Mini-Case 10-1: Marketing a Nonprofit - Virtual
Q136: Measuring the success of its Internet-based sales