Multiple Choice
Which of the following techniques does marketing consultant Faith Popcorn recommend to small business owners interested in tracking market trends?
A) Hire a top-10 market research firm to track trends for you.
B) Watch what the large corporations in your industry are doing.
C) Read as many current publications as possible.
D) Talk with two to three people at random each week to hear what they are buying and why.
Correct Answer:

Verified
Correct Answer:
Verified
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