Multiple Choice
The marketing approach that is most effective today for a small business is ________.
A) mass marketing
B) market segmentation
C) niche marketing
D) individualized (one-to-one) marketing
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q6: Approximately _ percent of a typical company's
Q7: _ pay the bills: without them, you
Q9: The key ingredient in the superior customer
Q10: Which of the following techniques does marketing
Q12: A key customer benefit of a product
Q13: For an entrepreneur, a business plan _.<br>A)is
Q14: To be useful, market research must be
Q15: How can Marvin develop "stellar" customer service?
Q16: Customer experience management (CEM)is the process of
Q122: Since front-line service workers are not able