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Zack Asks His Customers to Complete a Survey About the Service

Question 68

Multiple Choice

Zack asks his customers to complete a survey about the service they receive at his company so that he and his staff can make adjustments and improvements. Zack is focusing on the ____ aspect of total quality management.


A) continuous quality improvement
B) strengthening supplier partnerships
C) customer satisfaction
D) employee participation
E) sales improvement

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