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    Foundations of Business
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    Exam 12: Creating and Pricing Products That Satisfy Customers
  5. Question
    Which of the Following Is Not a Major Factor Contributing
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Which of the Following Is Not a Major Factor Contributing

Question 136

Question 136

Multiple Choice

Which of the following is not a major factor contributing to brand equity?


A) Brand loyalty
B) Perceived brand quality
C) Brand awareness
D) Brand relationship
E) Brand associations

Correct Answer:

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