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Click It, Inc. Travis Is a Salesperson for Click It, Inc. Click It

Question 86

Multiple Choice

Click It, Inc.
Travis is a salesperson for Click It, Inc. Click It does not sell products with its own brand nam
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc. The multiple-unit pricing strategy suggested by Travis is a(n) ____ strategy.


A) new product
B) psychological
C) equilibrium
D) promotional
E) place

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